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Glass Up The Holidays
O-I Glass' "Glass Up the Holidays" – a campaign that encourages consumers to elevate the holiday season by adding some cheer to their 'cheers' with glass. A simple yet effective campaign to highlight the magic of glass packaging. Thirsty for more? Watch the sequel here!
Senior Content Creator | Copywriter
Created 188MM Impressions
Reached 48MM Niche Markets
Generated 325K Post Engagements
O-I Glass' "Catalyst Collection" is a B2B campaign showcasing how brands can tell their unique story through one-of-a-kind glass packaging. The digital campaign included three 0:30 sec. hero assets with cut-down videos and supporting content across multiple platforms while generating new leads for O-I Glass.
Senior Content Creator | Copywriter
Created 47.3MM Impressions
Reached 5.9MM Niche Markets
Generated 96.7K Link Clicks
Beer Sales Lift Campaign
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O-I Glass' "Beer Sales Lift" is an entirely 'user-generated' styled social media campaign to encourage specific markets and beer enthusiast cohorts to buy bottled. The campaign was strategically designed to look native across the social platforms and lift beer bottle sales for O-I Glass.
Senior Content Creator | Copywriter
Created 188.7MM Impressions
Generated 3.6% Sales Lift in Top Performing Market
Total 2% Lift in Overall Glass Beer Sales
O-I Glass' "The Plastic-Free Diet" is a health-focused campaign that educates consumers about the harmful effects of microplastics in packaging. The 'diet' encourages people to go plastic-free for a week and switch to consuming food and beverages out of all-natural glass packaging. The campaign launched across numerous digital platforms including TikTok, Instacart, BuzzFeed, influencer pages and more.
Senior Content Creator | Copywriter
Production – Party of One Studio
Generated 3.02% Instacart Sales Lift in Glass Preserved Dips
Generated 6.55% Instacart Sales Lift in Glass Condiments
Generated 9.15% Instacart Sales Lift in Glass Pickled Goods
Better in a Glass
After producing thousands of social media ads for O-I Glass, the internet confirmed: beer DOES taste better in a glass. That's when O-I Glass took this opportunity to partner with country music artist Chase McDaniel and produce the song of the summer, "Better in a Glass." The music video generated over 100,000 streams in its first month on Spotify and was used in audio advertising across all Kroger grocery stores nationwide.
Senior Content Creator | Copywriter
Production - Eva Nosidam
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