What better way to introduce Serta's debut at the Macy's Thanksgiving Day Parade than by giving the Counting Sheep a comeback story? Since Serta famously put them out of work, we gave the Flock a baaaackstory worth following: a mission to finally get even with the brand that stole their jobs.

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Through original content, real-world content capture, and creator partnerships, we kept audiences invested every step of the way, building anticipation until the Flock was finally ready for its biggest stage yet.​

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Total Q4 Performance Results: